Take‑Two Interactive hasn’t ruled out a $100 base price for Grand Theft Auto 6, CEO Strauss Zelnick revealed in a recent Variety interview. While the publisher won’t confirm specifics just yet, Zelnick emphasized that Take‑Two’s goal “always is to deliver more value than what we charge,” signaling a potential shift in pricing strategy.
He also hinted at multiple editions launching alongside the game, including merch-backed and collector inclusions, before eventually lowering prices to expand the market.
Analysts aren’t surprised. Michael Pachter of Wedbush Securities (via GamesRadar) projects GTA 6’s development budget could exceed $1.5 billion, making higher pricing expected. Pachter estimates the title could eclipse $10 billion in lifetime revenue, plus $500 million per year from GTA Online. Investment firm Konvoy also predicts that GTA 6 could rack up $7.6 billion in sales in its first 3 months.
All signs still point to a May 2026 release alongside official confirmation of dual protagonists and a sprawling modern-day Vice City setting in recent months.
With physical copy pre-orders likely to begin later this year, gamers are already bracing for what could be the most expensive base game in mainstream AAA history. Whether consumers will bite, or balk, remains to be seen — but the message from Take-Two is clear: value will need to match expectations.
